Through numerous hackathons, we structured the complex data into telling a story. We gained extensive insight into the user's patterns and navigation preferences by analyzing data points of previous user activity. As a result of our discovery, we were able to conduct data-informed decisions and deliver a seamless experience for every Freelancer's user.

Our team delivered a product that balanced clean aesthetics with powerful performance for a company with billions in annual revenue. A design system of highly organized visual elements resulted in a customer-centric design built for conversion and optimal performance, communicating a fresh, modern feel, all while putting power back into users' hands.