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Your 2021 Guide To A Successful Digital Marketing Plan

Welcome to the brightest blog on the internet. We are finishing this year off by making marketing plans for 2021. And we have decided to take you along for the ride. With the new product, we are preparing to launch, it will be a fun and informative look behind the scenes about what makes a successful business launch happen.

And it is without any doubt a digital marketing strategy fitted for your niche and potential users. Everything needs to be optimized and revised to fit your 2021 goals. But, what makes up “everything”? What constitutes a digital marketing strategy? And seemingly a funny question but what’s your niche and who are your customers?

If you are here, it means you are exploring ways to improve your marketing and gain more customers. We are probably not your first How to blog today. And if you saw some gurus talking about the entire world being your potential customer base, with you in control of converting them all through new modern optimized marketing of your product, think again. While this is a popular “motivational” technique and a debate between marketers everywhere, few things could be further from the truth or practical and lucrative approach.

Brand Positioning

If you are here, it means you are exploring ways to improve your marketing and gain more customers. We are probably not your first How to blog today. And if you saw some gurus talking about the entire world being your potential customer base, with you in control of converting them all through new modern optimized marketing of your product, think again. While this is a popular “motivational” technique and a debate between marketers everywhere, few things could be further from the truth or practical and lucrative approach.

“The things you are more likely to need help with is determining which marketing strategy would be best suited for your growth.”

Imagine 2 humans. One would like to eat an apple, another one does not want it. And then there are a few baskets of different apples with vendors. The person craving an apple is going to look through the bins and chose one. The choice could be determined by the price, the looks, or the vendor’s capability to market his fruits in a way appealing to the person shopping for apples. Those are all things you can influence when someone is looking for your product. Because depending on your positioning in the market, your target audience might not be all of the people who would like an apple. It might be the buyers looking for the driest ones, good for cooking with.
The person who is not looking for apples also might be converted into a customer. But the amount of money, work, and targeting required for someone to start shopping for the thing they do not perceive they need are not economical for any business.

  • The person who is not looking for apples also might be converted into a customer. But the amount of money, work, and targeting required for someone to start shopping for the thing they do not perceive they need are not economical for any business.
  • This is where the product and market analysis come into play.
  • Before you even start contemplating all the different marketing options, you need to know the position of your product in the market and who would be the likely customer your product would appeal to.

There is a reason the marketing teams of expensive luxury cars don’t put ads during your favorite talk shows. They have decided that their customers don’t sit around and watch tv.

This is where the product and market analysis come into play. Before you even start contemplating all the different marketing options, you need to know the position of your product in the market and who would be the likely customer your product would appeal to.
There is a reason the marketing teams of expensive luxury cars don’t put ads during your favorite talk shows. They have decided that their customers don’t sit around and watch tv.

While our agency can certainly help you analyze your target audience and where can you find them, this is one of the steps you can do on your own if you can be unbiased about your business.

Brand Visual Identity

The things you are more likely to need help with is determining which marketing strategy would be best suited for your growth.
The first on the to-do list is about the website.
You should start with brand identity, the colors, logo, and personality. The image must fit, not just your taste and preferences but your users and customers too. You want your image to invite them in, and most ideal for them to associate some emotions once they see it.

We will go into detail about every component of the brand identity that needs to be predetermined before  the main dish is served, in our coming blog posts. The use for those predetermined components is to make life a bit easier for your web designer to tell your story.

Web design is something that must be user friendly, and intuitive. Even if your users are advanced, no one will appreciate it if the setup does not make sense and is not functional.

The website is there to help you with your online lead generation. There is a sea full of fish but you are targeting only the tuna. So your first focus is making the tuna notice your bait. If the bait is nice and tasty the tuna will bite, and here we are at conversion rate optimization. From here you will be able to track some metrics like season duration, bounce rate, and optimize for them.

Content marketing

Content marketing is the thing we are doing right now, providing you with value while turning your attention to our site and agency. To have a good content creator is essential for any business as he is there to turn heads your way. Blogging is just one component of content marketing. To help with the content relevancy and site positioning in the search engine, you will need an SEO strategist. On-page and off-page SEO will help you reach the page of the search where there is still some fish to be caught in your net.

Pay Per Click is a costly shortcut to search engine rankings but it’s also instant and guaranteed. If there are profits in PPC that make sense to you, a PPC expert in optimizing ads can be beneficial. Social Media Marketing is a game that keeps changing, paid, or organic, it is dependant on trends and should not be done by someone who is not strategic about your growth and lead generation. Social media has the potential of being your No1 unpaid lead generators if done appealingly.

On the other side of that equation is email marketing, where the biggest lead to customer conversions happen. The newsletter is your money bank.
Affiliate marketing and influencer advertising are some things to consider depending on your niche and a lot of different factors. Outside of the company ads have an added risk of personal relationships and behaviors affecting your sales and reputation. So the choices must be made wisely.

Remarketing is 10x cheaper than finding brand new leads. The idea is that the people who found you through SEO, PPC, SMM, or other ways, have already expressed interest in your product. They are already shopping for apples, and it’s on you to try and convince them that they need your apples.

Video is not a category fit for everybody, but one that has grown like a wildfire over the past few years. It can generate a lot of new leads and make an emotional connection with the ones you already have. Making personal connections and encouraging people to invest in your brand story is extremely lucrative. That is a part of our experiment we are preparing to do with you. This blog will be shortly followed up with a video version.

While planning and growing our new product we will share the experience with you, and help you get on the same journey, and use our lessons to your advantage. At the same time, we will be looking for proof of concept that it is far better to gain invested followers than just users or customers.

Brand uniformity

Brand uniformity is a follow up on the beginning of our marketing strategy explanation. It translates to having a synced look across all platforms and forms of advertising as well as the same brand identity. Don’t be family-friendly on your blog and ratchet on your Instagram, no one can identify with a split personality.

Online reputation

In 2021 online reputation management can make or break your business. Customers have become experts in market research and if they find negative reviews and comments online, especially without a response from you, there is little you can do to correct that. The only thing worse could be you responding in an escalating tone and manner.

This is just an overview of the most important components of a successful marketing strategy. There are more, and we will be dealing with one by one, deconstructing and explaining the process in the following posts. For any aspiring yang marketer, this will be a great summary for developing a marketing strategy.

Successful positioning

For business owners, you can follow along with us on our journey to successfully positioning a product on the market, and interpret the lessons for yourself and your business.
And as always we are here for any questions and open for the new clients looking for any component of the marketing strategy in 2021, they could need. Sometimes you just don’t want to do it yourself and we get it.

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