Redesigning the World’s Largest Gig Economy Platform
Freelancer.com is the world’s largest online community for independent
professionals, a super high-profile gig economy platform with over 35 million
business, start-up, and specialist users.
With a rapidly growing user base, European Freelancer Headquarters
quickly realized they would soon need a much slicker, intensely
powerful, user-friendly interface. They came to BrightDock for a
structured, simple-to-navigate platform that would set them miles
apart from rivals, build brand loyalty, and grow customer satisfaction.
BrightDock’s experts achieved this by opening up a customer-
focused innovative design process. Based on our client’s user wants
and needs, we dramatically reimagined and rebuilt Freelancer.com’s UI
for a flawless user experience. Both for employers and employees, our
goal was to empower and simplify their digital journey.
We’re big fans of Freelancer.com and we were excited to be approached by their team.
We took an end-to-end approach, brainstorming ideas and moving onto potential
wireframes for the design process – carefully laying out our possibilities and exploring
them in depth before deciding on our path forward. Our final choice of concepts were
state-of-the-art, customer-centric designs built for conversion and optimal performance,
to give a fresh feel while putting power back into users’ hands. We built instinctive
workflows, clear graphics, and made information readily available for every possible use case.
Freelancer.com love their new customer-first design, which ironed out long-standing
hiring process kinks. Employers and freelancers come first with lightning-quick
UI/UX that reduces bidding, milestone, and other key processes to a few essential clicks.