Redesigning The World’s Largest Marketplace for Independent Professionals
Freelancer.com is the world’s largest online community for independent professionals, a super high-profile gig economy platform that with over 35 million business, start-up, and specialist users. Facing a rapidly growing user base, European Freelancer Headquarters quickly realized they would soon need a much slicker, intensely powerful, user-friendly interface. One that could process millions of transactions, keep users in the loop, and keep them connected efficiently with one seamless, flowing experience.
Their Why: The European Freelancer crew wanted a leading-edge collaborative experience for online employers and freelancers around the world. They wanted a structured, simple-to-navigate platform that would set them miles apart from the competition, build brand loyalty, and grow customer satisfaction.
Their How: Open up a customer-focused innovative design process to completely reimagine and build Freelancer.com’s User Interface (UI) for a flawless User Experience (UX)
Their What: Create brand new, responsive, and immaculate employer and employee interfaces to empower users and simplify their digital journeys.
We're big fans of Freelancer.com and were flattered to be approached with their latest big project. Our Brightdock team started looking at all angles of the platform and mapping out the process in incredible detail. On the one hand, we needed to consider all our potential directions. On the other, we knew we wanted to deliver a stylish UX with the latest in design trends. Our team wanted a finished product that balanced pristine aesthetics with powerful performance for a company with billions in annual revenue.
We took an end-to-end approach, brainstorming ideas and moving onto potential wireframes for the design process – carefully laying out our possibilities and exploring them in depth before deciding on our path forward. Our final choice of concepts were state-of-the-art, customer-centric designs built for conversion and optimal performance, to give a fresh feel while putting power back into users’ hands. We built instinctive workflows, clear graphics, and made information readily available for every possible use case.
The Freelancer.com team loved their new customer-first design, which has successfully ironed out some long-standing kinks in the hiring process. Employers and freelancers come first in a seamless, lightning-quick UI/UX that has reduced bidding, milestone, and other key processes to a few essential clicks. While their support team is free to focus on select issues, Freelancer.com can enjoy more memberships, increased revenue, and an upward spike in customer satisfaction.
While we can't reveal any specific figures, Freelancer.com's new design had an amazing rollout. After their new UI/UX was implemented, our clients saw a 7-11% growth in their public revenue. Customer data showed a surge in satisfaction from an early Low to an incredible Super-High, and we were overjoyed with our client's appreciation. Brightdock is now in ongoing collaborations with Freelancer.com's top management to help them drive growth, boost revenue, and grow brand loyalty.