A Conversion Strategy Overhaul
Meet BeCreative, a fast-growing branding agency with Vodafone Qatar as one of their biggest global clients. With growth, growth, and more growth on the digital horizon, BeCreative’s executive team were curious for more insight into Vodafone Qatar’s conversion rates. When we met them, they asked us to carry out an in-depth exploration into what they were doing right. So, we readied ourselves for a thorough digital analysis of their social and paid channels.
Their Why: BeCreative was ready to take their Vodafone strategy to the next level. By finding out where their clients’ customers were coming from, what was working, and eliminating waste where it wasn’t, their team would be free to focus their efforts for a bigger online impact.
Their How: BeCreative asked us to audit and analyze Vodafone Qatar’s organic and paid digital presence so they could generate insights and identify market opportunities.
Their What: Our goal was to scrutinize Vodafone’s social traffic, analyze their data, trend-spot, evaluate, and build new approaches for testing. We were here to find what really worked.
Vodafone's massive customer base is spread out over multiple markets – with a truly global reach and dynamic portfolio, we knew we had to be detail-oriented. Our job was to be alert to potential complications when experimenting with this multinational company’s traffic. Each test, tweak and experiment had to be done on eggshells or we could easily lose our clients billions of revenue. Our Brightdock team had to dig deep but tread carefully.
Our team realized that managing our risks meant scaling down. We needed to scale down our process far enough to be cautious, but not too far, or we would compromise the reliability of our data. Thinking creatively, Brightdock carried out A/B tests on very small customer groups, but at a very high frequency. We analyzed on an hourly basis, gathering and assessing our metrics to be sure that once we went big, everything would run smoothly.
With small-scale but intensive repetition, we collected enough insights to be sure we were doing the right thing for our client.
By providing indispensable insights, Brightdock helped BeCreative understand Vodafone customers on a whole new level. They now know what was working, what wasn’t, and how they can capitalize on their most effective paid and organic channels. The BeCreative team has rich knowledge about where they want to focus their efforts, tap into new markets, and enjoy repeat business by engaging their most responsive clients. We’ve helped them sharpen their competitive edge, increase their impact, and streamline their communications for more informed, future-fluent marketing.
Scalability was our friend, as we made very sure it would be with this unique challenge. Our micro-level testing brought about small, but very real conversion rate increases at the lowest levels. And when we scaled up those changes – as we expected – BeCreative saw a massive, powerful boost in their client’s overall revenues. We could not be more excited for BeCreative and Vodafone Qatar, who are now equipped to execute a powerful branding strategy and continue helping their most important international clients get noticed.